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Proper store lighting can attract more customers to any establishment, help sell more product, and strengthen a store's image. Many designers argue that the most important element of a store's design may be its lighting. Unfortunately, lighting is often the most neglected component of store design.
When choosing the lighting for any store or display cases, here are a few ideas to keep in mind.
Ceiling Height: The height of a store's ceiling is one of the most important factors that goes into a plan for lighting a jewelry store in such a way that the merchandise looks spectacular. As the source of light moves farther away from the merchandise the power and intensity of the light diminishes. Stores with higher ceilings (over 9') face some challenges with lighting. Stores with ceiling that are taller either have to use more lights that are spaced closer together to illuminate a showcase or bring the light source closer by dropping down a track or using a pendant.
Color: The color of light is measure in Kelvin (temperature). The higher the temperature (Kelvin) reading the cooler the color of light and the lower the temperature the warmer the color. For example a light that is 3000K would be a warmer color and a light that is 4000K would be a cooler light. As the temperature of light gets too high (over 4200K) the color of the light begins to take on a blue quality. Lights that are in the 5500K to 6500K will look "blue" to the eye.
Bulb Life/Quality: How long a bulb is expected to last is based upon its "rated life". The better bulbs have a rated life in excess of 10,000 hours. The quality of a bulb can also be measured by its CRI (Color Rendition Index). The higher the CRI of a bulb the better the quality of the light that it projects will be. CRI numbers over 80 signify a very high quality of light. CRI numbers over 90 signify an exemplary quality of light.
Power of Light: The power of a bulb is measured in lumens. The amount of light that is generated is measured in Lux or, more commonly, in foot-candles ("fc"). The higher the lumens the higher the amount of foot-candles that will be generated by the bulb.
Different Light Sources: There are three main sources of light that are used in Jewelry stores. They are (1) Ceramic Metal Halide (2) Halogen (3) Fluorescent. LED technology is being used more and more but is still far behind the main three. The best source of lighting for jewelry is still Ceramic Metal Halide. This is due to its qualities. They are energy efficient, powerful (lumens over 6000), come in warm and cool colors (3000K to 4200K) has excellent CRI (over 80 and in most cases over 90 CRI) and can provide foot-candles that can exceed 400. Halogens are hot, have lower CRI's, do not maintain their color over the life of the bulb and are about a quarter to a third of power of a ceramic metal halide. Fluorescents are energy efficient but do not project enough power to be useful in a jewelry store when it comes to illuminating merchandise.
LED's are the "buzz" but they have limitations and problems. LED technology is constantly changing. An LED fixture you buy today is (as in the case of a personal computer) will be outdated within a year. Keeping a consistent color of the LED over time can be problematic due to the changes in LED technology. LED's can make jewelry look great inside of the showcase but are not powerful enough to be placed over the case where the sale is actually made. Due to this limitation, a different source of light is required above the showcase such as ceramic metal halide or halogen. This is where the problems occur. What happens is that there are two different sources of light each making a piece of jewelry look different. As an example ... a customer see's a piece of jewelry inside of a showcase being lit by an LED strip. They ask to have the salesperson take it out for them to see it. It is taken out and is now over the glass being illuminated by a DIFFERENT light source which makes the piece look different. The customer begins to wonder if the lighting inside the case is there to "trick" them into thinking the jewelry looks good. As sales are finalized on the "glass" having a light source that makes the jewelry look the same inside the case as it does above the case is crucial to closing a sale.
TIPS:
(1) Most designers who understand the proper way to light a jewelry store will tell you that you light "for diamonds" and the rest of your merchandise will survive do just fine AND that if you light for gold your diamonds will die. Diamonds require a bright white light that provides enough power to make them sparkle. Diamonds should be shown under lights that are in the 4000 -4200K range. This provides a beautiful white color that stops short of taking on blue color qualities. Gold and warmer colored stones look the best under warmer colored lights 3000K to 3500K. However, if a store is going to use a single color of light throughout its showcases then the adage of "lighting for diamonds" is the way to proceed.
(2) Make certain that lighting is powerful enough to produce a minimum of 200fc. Having light that is less than 200fc is universally agreed to be lower than the minimum amount of light to properly light jewelry, especially diamonds. Readings of between 200 and 400fc is the optimum amount of light power over a showcase depending on the store owner's personal preference as to the amount of light that they think looks best.
(3) Have ambient or general lighting be warmer and less powerful than the lighting over the showcases. The human eye is attracted to brighter light. If the general lighting in a store is the same color and power as that over the showcases then there will be nothing to attract the customers to the showcases and the store will have a cold non-inviting feel to it. By having the general (ambient) lighting less powerful (about 75fc) and of a warmer color (between 2500 and 300K) the lighting over the merchandise will stand out and attract the customer to the cases.
(4) When lighting a window display that has natural sunlight shining into it use twice the amount of light that would be commonly used over a showcase in order to combat the power of the sun.
When upgrading lighting the trend is commonly a change from Halogen technology. Customers who are using Halogen and who switch to ceramic metal halide will notice an immediate difference in the quality and power of the light, the decrease in heat and the remarkable change that it makes to their merchandise.
Things to consider when choosing the type of lighting:
Track: This provides the most versatility as fixtures can be moved and repositioned with ease. If merchandise is moved from case to case or showcases are moved track lighting provides the store owner with the most options.
Recessed: This provides the sleekest look. The limitations are that the store owner will be limited in their ability to add or decrease light as well as limitations with moving merchandise and showcases around inside of the store. Once a recessed light is installed the cost to add or take away lighting becomes a large expense as electricians are required to remove/move lighting as well as the issues involved with repairing the holes in the ceiling where the recessed fixture was installed.
Pendants: Pendants are a great way to bring a light source closer to the showcases where the ceilings are high and the store owners do not want to spend the money required to add additional lights to compensate for high ceilings.
Inside of Showcase Lighting: Having lighting inside of a showcase can really add sparkle and glitter to your jewelry. The best lighting for inside a case is LED. Be careful though when choosing the LED to make sure that the color of the light is not blue (5500K = color range). Having one color shining on your merchandise inside the case and a different color shining on your merchandise above the case has the real potential to lose a sale. Stores do not want their customers to be attracted to how jewelry and diamonds looks inside only to have it look different on top of the glass where the sale is actually closed. Customers will think that stores are trying to trick them through the use of fancy lighting.
Proper Lighting For a Jewelry StoreDubai is one of the fastest growing metropolises in the world, with more tourists arriving every year. The city government and the leadership of the United Arab Emirates (UAE) both place a lot of importance on the tourism industry, and each year spectacular new tourist attractions in Dubai are opened while others begin construction.
Most visitors to Dubai are unsure of what kind of clothes to pack for their trip. What is the customary dress code for visitors to this exotic city?
No matter which country you may visit, it's always a good idea to learn about the local customs. What is considered decent attire in China may be thought of as stuffy in Australia! To avoid wearing conspicuously odd clothes, in Dubai, you don't need to wear the white robes of the Bedouins. There are no specific rules governing what you wear in Dubai, but you should keep in mind that the UAE is a conservative place, and you might end up feeling embarrassed if you wear something that's considered indecent from the perspective of local traditions.
There are two aspects to consider while deciding what to wear in Dubai - the weather and the culture of the country.
I. Weather -
Dubai is a typical desert city with incredibly hot summers and moderately cold winters. Summers last from April to early November. If you plan to visit in the summer, light clothes made of natural fibers will help you endure the weather when you step out. Lightweight trousers and full-sleeved cotton shirts would be ideal, because they cover up your skin and prevent sun burn, while at the same time allow air to reach your skin and cool you down.
Please remember that as a rule, malls and places of interest are usually heavily air-conditioned, and it can actually get a little cold if you stay indoors for long! On trips to events that will keep you inside a large facility, it is advisable to take a light shawl or jacket to keep you warm. In the Emirate's climate, winters are not extremely cold; still, it's prudent to wear warm clothing when you step out. A light jacket or sweater is recommended during the months of December to February.
II. Custom -
As mentioned already, Dubai is a free city as far as tourists are concerned. There are no specific dress restrictions. Still, to respect the local customs of dressing, it's wise to dress according to the place you are planning to go to. Here are a few examples -
Beach wear: T-shirts and shorts are ideal. Swimsuits are accepted as long as they are not too revealing. String bikinis may attract unwanted attention.
Visits to malls, restaurants and clubs: Not many restrictions here, and local custom closely matches the European and North American patterns of dining out. Still, you will feel most comfortable in clothes that cover your knees and shoulders. For men, T shirts and knee length shorts, cotton shirts and trousers are okay for inexpensive meals or fast food. Women can wear knee length skirts, Capri slacks, or trousers with decent tops. As you may expected, some formal dining establishments require ties, or formal dress.
Visits to mosque and souks: These are the most traditional areas of Dubai, and here extensive coverings of clothing are most ideal. Respectable attire for men is trousers and shirts. Women can wear skirts, Capri slacks and trousers that fall below knee level. Tops should not expose shoulders or midriff.
These restrictions are not dictated by the Government, but are instead just guidelines to help you decide what to wear without offending the religious sentiments of the local population.
III. Tips -
* Women - Carry a light shawl wherever you go so that you can cover yourself if you visit a traditional place, such as a temple. It can also be used to keep you warm when the air-conditioning is too high, which is usually the case in public buildings!
* Pack a broad-brimmed hat and sunglasses to protect you from the sun, especially if you are planning to go to the beach.
* Pack a pair of good walking shoes. The malls in Dubai are famous for their size, and you'll definitely find yourself walking a lot in Dubai. Wear comfortable shoes made for walking, to keep you from getting blisters or sore arches.
* Contact your hotel in Dubai to learn the general dressing code in and out of the hotel.
Dry firing a bow is the act of shooting a bow without an arrow. While this may seem harmless to some of us who are just starting out I assure you that this can be one costly mistake. The fact of the matter is that it can happen to anyone beginner or expert for many different reasons. Whether it be from ignorance, distractions, or accidental misfire of a release it happens all the time. So the question is what do you do if you accidentally dry-fire your bow.
There are a few outcomes that could happen when a bow is dry-fired, the first is that your bowstring, and cables could snap resulting in your limbs breaking and potential debris flying all over the place. This is basically the worst case scenario. The second scenario is that your string breaks however everything else stays intact, and the third possibility is that it will appear that nothing has happened to the bow.
No matter what scenario your bow falls into after being dry-fired, the first thing you will need to do is to get a magnifying glass and a bright light and look over the limbs especially near the cams for any cracking, or splintering. If you find that one of both limbs have cracks or splinters in them then you will have to replace the limbs before you are able to shoot again.
After checking for cracks and splinters in the limbs, take a look at the cams/wheels to make sure that they have not been bent or cracked, again if they are you will need to replace them as soon as possible before you are able to shoot. Next if you were lucky enough to have your string still intact, you will need to check the whole thing for badly frayed portions, cut strands, and badly damaged areas, especially near the axles.
If everything checks out and you were unable to find anything wrong with your bow then you are lucky, and you have 2 options, your first option is to draw the bow(with an arrow) and shoot it. Make note of any weird noises, or vibrations. If you aren't the risky type then you can bring it into a bow repair shop and they will have the tools and resources to be able to better inspect it for damages.
In any of the other cases where the string breaks and/or the bow limbs shatter, you will first go get medical attention if you need it and then you will need to bring your bow in to a bow repair shop and you will have to replace the limbs,string, and any other broken parts(axles,cams,wheels etc.).
Dry-firing your bow is something you will want to avoid at all costs. To help minimize your chances of dry-firing a bow you should always draw a bow with an arrow in it, and aim it at a target. This way if you do accidentally release the string there is an arrow in it and you have a target to stop the arrow. Also if you are just trying out a bow be sure to draw with a anti-dry-fire release. When in a group of people it is very easy to become side tracked and forget to load your bow with an arrow. Its always good to double check before you draw your bow.
The Dangers of Dry Firing a BowMen's nylon underwear is lightweight ,smooth underwear. These are made from breathable and absorbent nylon materials. Nylon underwear is designed to give comfort and fit. There is a reinforced neck in some of the nylon undershirts to give durability. Men's nylon underwear stretches as the user moves and does not ride up when the user sits. The tricot lining in men's nylon underwear makes it breathable and wicks away the moisture easily. There is a no-roll elastic waist in most of the men's nylon underwear. This avoids the rolling of elastic waist which is a common problem in most underwears. Nylon underwear gives the same feeling as that of silk underwear. However, nylon underwear is more economical than silk underwear. Nylon underwear does not need ironing. Nylon fabrics are generally quick drying fabrics. Hence, underwear made from nylon fabrics are ideal for people who travel frequently.
Nylon underwear is available in various colors and prints. Different types of men's nylon underwear are available such as boxer briefs, bikinis, thongs and G-strings. Boxer briefs have longer shape but they maintain the tightness. Bikinis are widely used by both men and women. String bikini briefs only have the front and rear sections and there is no fabric on the side of the legs. The nylon thong is widely used because of its erotic appeal. This type of underwear is perfect for wearing under tight trousers. G-string men's nylon underwear usually has a front pouch for the genitals and no rear coverage.
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Underwear with 100% nylon is the purest nylon underwear. The price of nylon underwear varies with the percentage of nylon material contained in it. Men's nylon underwear is available in various sizes. Men need to choose their underwear according to their size. Nylon underwear is suitable for all types of dresses. Because of its light weight, nylon underwear is perfect for people who take part in physical activities.
Men's Nylon UnderwearWhen it comes to craft projects, glass blocks are amazingly versatile. There are so many fun and interesting ways to decorate with them in every room of the house.
Once you could only find glass art deco blocks or at home improvement centers. There were solid and in order to put lights or objects inside, you had to use a large drill bit and a complicated process to get them "open"-if you choose to do this-consider hiring this out to a professional. Now you can find glass bricks conveniently at your local crafts store with one side left open. You can even use these wonderful finds as vases. They are generally available in two sizes and I've seen them available all year.
Craft Projects With Glass Blocks and LightsThe Holiday season is the best time of year, my home and decorating the Christmas Tree. So how do you string lights on a Christmas Tree? On we go to the fine art of stringing Christmas Lights on our Trees .... and yes, it can be considered an art. And to some a fine art.
Make sure that before you begin, to have everything you need on hand. This will eliminate not having something you need while you are the ladder. So we will begin with the ladder, make sure you have a sturdy step ladder or small ladder handy. You will need this while you are wrapping the upper branches, even with a small tree, being on a ladder makes stringing your lights much easier.
You will obviously need your lights, an extension cord if the socket is not closeor a step on off/on switch cord makes lighting your tree easier and some patience.
Would you be surprised to know that it is recommended that you start stringing your Christmas Tree lights at the bottom? We had always started at the top. Reason being ... you can follow the electrical outlet with the string of lights and not have too much or too little left over from stringing from the top. Never thought of it that way before. You will also be able to start with the correct male/female connections ever string lights and end up with two female ends?
When decorating your Christmas Tree, always start with the lights. The lights are first thing that should be put on before garland or ornaments. Before you start, makesure that the lights are in working order, nothing worse than putting the lights on the tree and half the strand is not working.
As you string your lights use a weaving motion one light under a branch and the next light over, under and over. Tuck the cord into the branches so the cord does not show.
Estimate your space as you work your lights into the branches, stagger and space your rows so that there are no bare spots or clumps of lights together. Be especially careful not to clump the lights together at the top of the tree. The top of the tree should be the showplace for your topper.
If you decide you need more lights on your Christmas Tree, use additional strands and repeat the process ofweaving from the top of the tree to the bottom.
Not sure how many lights you need, a quick rule of thumb is to take the height of your tree and times by 10. For example, a six foot tree would approximately 60 feet ...I know I go way overboard on the amount of lights on my tree but just can't help it.
Now that you have finished stringing and are satisfied with the lights on your Christmas Tree, it is time to decorate your decorate your tree with ornaments, garland and whatever tickles your fancy.
How to String Lights on a Christmas Tree